Strategy & concept
Campaign objective, audience, message, hook and creative direction.
AI COMMERCIAL STUDIO
BIG-BRAND ADVERTISING.
SMARTER PRODUCTION.
Premium commercials for brands that want stronger advertising without unnecessary production complexity.
WHAT IT IS
THE CLIENT BUYS A FINISHED ADVERTISING IDEA — NOT AI GENERATION TIME.
We combine business understanding, concept development, scripts, visual direction, AI-assisted production and finishing into a commercial designed for a clear campaign objective.
Who it is for
Established retailers, builders, hospitality, automobile, jewellery, interiors, education and other businesses that need advertising quality to better match the quality of the business itself.
WHAT WE DELIVER
CLEAR SCOPE. CLEAR OUTPUT.
Script & storyboard
A structured story before expensive production work begins.
AI-assisted production
Visual generation and animation used where it improves speed, possibility or efficiency.
Edit & finish
Music, sound design, voice where agreed, brand checks and final master delivery.
HOW IT WORKS
A STRUCTURED PROCESS.
Discovery
Understand the business, audience, product and campaign objective.
Concept
Develop one recommended creative direction and secure approval.
Production
Create and animate approved scenes with consistency controls.
Finish & deliver
Edit, sound, QA, revisions and final output to agreed specifications.
INVESTMENT GUIDANCE
BUY THE OUTCOME, NOT RANDOM OUTPUT.
SOCIAL
AI Social Commercial
From ₹25K
Focused advertising creative for social and digital use.
- Up to ~20 sec
- Concept + script
- AI-assisted production
- Editing + music/SFX
- 2 revision rounds
HERO OFFER
Premium Brand Commercial
Around ₹40K
Our normal premium commercial scope for launches and campaigns.
- Up to ~30 sec
- Detailed concept + storyboard
- Premium visual production
- Voice where agreed
- 2 revision rounds
PREMIUM
Cinema / Campaign
₹50K+
Higher-complexity commercial or theatre-ready production.
- Cinema/delivery specification
- Complex scenes / adaptations
- Campaign cut-downs if scoped
- Technical QA
- Custom quotation
Pricing is scope guidance, not a promise of identical scope for every business. Media spend, travel, shoots, external talent, premium software/licensing and major custom integrations are quoted separately where required.
DIRECT ANSWERS
Frequently asked questions
An AI commercial is a strategy-led advertising film where AI tools may assist visual creation, animation, ideation or production. The final value is the concept, story, brand accuracy, editing and finished advertising asset — not the AI tool itself.
InSightaa projects commonly start around ₹25,000 for a focused social commercial, with premium brand and cinema-ready commercials typically quoted around ₹40,000 to ₹50,000+ depending on complexity, duration, formats, voice, revisions and production requirements.
Not always. AI-assisted production can reduce or remove parts of a traditional shoot for suitable concepts. When exact products, people, locations or documentary realism are essential, original photography or video may still be the better source.
Yes, if the final output is produced to the technical specification required by the theatre or media partner. InSightaa has delivered a 20-second theatre commercial workflow for Kwality Racks.
Product and architectural accuracy must be treated carefully. We use original source assets where accuracy matters and define what can and cannot be safely generated before production.
Standard commercial scopes normally include two revision rounds within the approved concept. A completely new concept, story or campaign direction is treated as new scope.
NEXT STEP
LET'S UNDERSTAND THE BUSINESS FIRST.
Share your requirement and we will recommend a practical next step based on the objective, not a generic package.