BRANDING & IDENTITY
YOUR LOGO IS NOT
YOUR WHOLE BRAND.
Positioning, messaging and visual identity designed to help ambitious businesses look and communicate with more clarity.
BRAND SYSTEM
WHAT SHOULD YOUR CUSTOMER REMEMBER?
Branding starts before the logo. We first understand the customer, category, alternatives, promise and personality. Then the visual system — logo, colour, typography, imagery and applications — has a strategic reason to exist.
Typical scope
- Brand discovery and competitive/category review
- Positioning statement and customer promise
- Messaging and verbal direction
- Logo design or refinement
- Colour, typography and visual language
- Social, website, print and campaign applications
- Launch campaign direction where required
DIRECT ANSWERS
Frequently asked questions
Yes. Logo design or refinement can be included as part of a wider identity project.
Depending on scope: customer and category discovery, positioning, promise, messaging, visual direction, logo/identity, typography, colours and launch applications.
Packaging and product identity can be included where required and quoted separately based on complexity and print/application needs.
Branding defines what the business should mean and how it should be recognised. Marketing then uses that positioning and identity consistently across campaigns, websites, social and sales material.
BUILD THE BRAND